Elmia Subcontractor in Jönköping is, if not the largest, then one of Sweden's largest trade fairs for the industry's various suppliers. The fair has been around for a long time and is well established and for many the most important fair during the year. The content of the fair is constantly evolving and when Elmia wanted to bring in more digitalization, Magnus Mörstam got the chance to help a few years ago. The result became the IoT Arena initiative. Read more at https://www.elmia.se/en/subcontractor/for-visitors/fair-activities/iotarena/